Audience Insights Engineered to Drive Smarter Decisions
Built on Insight. Designed for Impact
Who We Are
We Bridge the Gap Between Research Insights and Smarter Business Actions
At Research Roma, we help businesses turn research into meaningful action. We don’t just collect data, we bridge the gap between raw information and real outcomes through sharp, research-led insights tailored to your market, your customers, and your competition.
From startups to large enterprises, we support organizations at every stage of growth by delivering market intelligence that fuel smarter decisions and stronger outcomes.
From Data to Decisions
Insight Tools That Power Your Strategy
We specialize in converting raw data into strategic insights using a combination of research methods and analytics. Our core capabilities include:
Social
Listening
Tracking online mentions of your brand, products, and competitors across digital platforms
Sentiment
Analysis
Understanding public emotions and customer satisfaction by evaluating social media conversations.
Trend
Analysis
Identifying emerging trends, viral content, and shifts in industry dynamics to guide proactive strategies.
Competitor
Benchmarking
Analyzing competitor performance to uncover opportunities, threats, and whitespace for growth
Expert command of both quantitative and qualitative research
What makes us different
We don’t do generic things. We do custom, contextual, and high-impact research.
Every project is built from scratch to solve your exact business challenge—whether that’s entering a new market, repositioning your brand, or benchmarking your competitors.
💪 Our Strengths Include:
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End-to-end research scripting using SurveyToGo, Decipher, Sawtooth
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Deep data processing via Excel, SPSS, R
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Advanced methodologies like MaxDiff, Conjoint, Factor, Cluster Analysis
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Multi-step data validation & quality controls
Built to Scale with You
With access to 100,000+ verified respondents and expert voices across India, we deliver insights at scale—whether you're piloting a product in one city or expanding across markets.
Our approach is
Agile
Driven
Sector
Agnostic
ROI
Focused
Fast &
Deep
Industry Expertise
Our research supports both B2B and B2C decision-makers—from marketing heads to founders, and CXOs to brand strategists
We bring value across a wide range of sectors:
Explore Research Services That Help You Make Smarter, Data-Driven Business Decisions
Our Services
Customer Decision
Journey
Understand how today’s consumers move from recognizing a need to becoming loyal brand advocates.
Competitive
Benchmarking
We decode competitor strategies, uncover growth signals, and help you outperform the market.
UI/UX Research: Designing for Real Impact
We decode competitor strategies, uncover growth signals, and help you outperform the market.
Media Consumption
Behavior
How India Watches, Listens & Learns Today. Insights that decode attention in a fragmented world
Sentimental
Analysis
Sentiment analysis helps businesses and brands stop guessing and start listening—at scale.
Consumer
Panel (TBD)
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Expert Panel: Your Finance Braintrust, On-Demand
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Healthcare Panel: Financial Precision for Critical Care
In healthcare, there’s no room for error—neither in treatment nor in finance.
Top Case Studies
Real Projects, Real Results — Explore How Our Research Created Business Impact
Syndicated Research -Root Cause Analysis of UPI Scams
Syndicated Report
A qualitative and quantitative mixed-methods approach was employed to analyze the prevalence and mechanisms of UPI-related scams.
Based on the findings, the company was able to: Refine its marketing strategies to emphasize positive aspects of the brand in communications and advertising. Develop action plans to address negative feedback, improving customer experiences and satisfaction.
Customer Satisfaction Assessment for a Retail Company
Retail company
A quantitative research approach was employed, utilizing CSAT surveys to gather actionable insights from customers regarding their shopping experiences.
Based on the findings, the retail company was able to: Implement targeted improvements to reduce checkout wait times, such as increasing staff during peak hours and adding self-checkout stations. Enhance staff training programs to improve customer service interactions and responsiveness.
Implementing a 360-Degree Feedback System for Employee Development
Tech Company
Based on the findings, the company was able to: Develop personalized development plans for employees, incorporating feedback from multiple sources to guide growth.
A systems thinking approach was employed to design and implement the 360-degree feedback system, recognizing the interconnectedness of various roles and the importance of multiple viewpoints in assessing performance.