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Main Case Studies List

Syndicated Research -Root Cause Analysis of UPI Scams

To investigate and understand the root causes of scams involving UPI transactions, identifying key vulnerabilities and scammer tactics to develop preventive measures.

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Customer Satisfaction Assessment for a Retail Company

To conduct a comprehensive Customer Satisfaction (CSAT) assessment to identify key drivers of customer satisfaction and areas for improvement in the customer experience.

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Implementing a 360-Degree Feedback System for Employee Development

To implement a 360-degree feedback system aimed at providing comprehensive insights into employee performance from multiple perspectives, fostering a culture of continuous improvement and development.

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Assessing the Need for Charging Stations in Delhi's E-Rickshaw Market

To determine the feasibility and optimal locations for charging stations for e-rickshaw drivers in the Delhi NCR region, utilizing both qualitative and quantitative research methods combined with innovative technology.

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Sentiment Analysis for Brand Perception Assessment

To conduct a sentiment analysis of social media conversations, online reviews, and customer feedback to assess brand perception, identify strengths and weaknesses, and guide marketing strategies.

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PITA Model Analysis for Beverage Sales Optimization

To analyze sales performance using the PITA (Population, Incidence, Transaction, Amount) model, aimed at identifying opportunities for growth and improving market penetration in the soft drink sector.

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Brand Equity Analysis of a Leading Soft Drink Brand

To assess brand equity using Aaker's Brand Equity Model, focusing on brand awareness, brand associations, perceived quality, and brand loyalty.

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User Needs Assessment and Customer Decision Journey Study

To conduct a comprehensive study across multiple countries—Brazil, India, Mexico, and Indonesia—with the aim of understanding user needs and assessing the customer decision journey related to the company’s business model.

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Employee Engagement Assessment During Mergers

To conduct an employee engagement assessment to gauge employee sentiments, concerns, and expectations during the merger process, providing insights to facilitate effective communication and integration strategies.

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Opinion Poll for Political Party – 2024 Elections Meghalaya

To conduct an opinion poll to understand voter attitudes, preferences, and potential voting behavior, providing strategic insights for the party's election campaign.

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Dealer Perception of Target NBFC

To assess the perception of the target NBFC among dealers in the 2-wheeler, consumer durables (CD), and tractor segments across North, West, and East India. This will help the client (a private equity firm) understand the target company's competitive positioning and opportunities for growth.

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Evaluating the Efficacy of the UPI Safety Awareness Campaign

To evaluate the effectiveness of the new television commercials (TVCs) within the UPI Safety Awareness Campaign, assessing their engagement and impact on the target audience. The research aims to gather integrated feedback to optimize future advertising strategies.

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